Transformasi Dakwah Islami: Instagram Sebagai Media Tausiah Generasi Milenial
DOI:
https://doi.org/10.30868/ei.v12i04.5046Keywords:
digital era da'wah, Instagram, critical discourse analysisAbstract
Penyebaran syiar Islam melalui ceramah kepada generasi milenial dianggap monoton. Akibatnya, saat syiar Islam disampaikan banyak generasi muda yang sekadar mendengar saja. Tujuan penulisan artikel ini untuk mengkaji model dakwah dalam era digital melalui media Instagram. Penelitian ini termasuk ke dalam jenis penelitian kualitatif deskriptif dengan teknik analisis isi. Sumber data dalam penelitian ini berasal dari tiga akun Instagram, yaitu: @dakwah_islami.i, @kajian.motivasi.hits, dan @dakwah_tauhid. Sumber data didapatkan melalui unggahan teks di dalam ketiga akun Instagram tersebut dan ditelaah menggunakan analisis wacana Norman Fairclough. Berdasarkan penelitian yang dilakukan oleh peneliti ditemukan bahwa ketiga akun tersebut memiliki pengikut di media sosial yang sangat banyak. Unggahan yang dibagian pada dasarnya merupakan dakwah yang awalnya dilakukan secara lisan, kemudian didekonstruksi menjadi lebih sederhana menjadi teks singkat di Instagram. Teks ini pada hakikatnya merupakan respon atas permasalahan yang terjadi di kalangan generasi milenial. Unggahan dakwah di dalamnya mengandung model dakwah lisan (Qauliyyah), dakwah tulisan (Kitabiyyah), dakwah teladan (Fi’liyyah), dakwah hati (Bil Qalbi), dakwah dengan media visual (Basyariyyah), dakwah dengan argumentasi (Burhaniyyah), dan dakwah dengan dialog (Munazarah) yang disederhanakan di Instagram.
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