MARKETING STRATEGY TSANAWIYAH MADRASAH IN BANDAR LAMPUNG CITY
DOI:
https://doi.org/10.30868/ei.v9i02.1925Keywords:
Marketing Strategy, Madrasah Tsanawiyah, Bandar LampungAbstract
This study focuses on analyzing how the marketing strategy of Madrasah Tsanawiyah in Bandar Lampung City uses a descriptive qualitative approach. The results of the study, Madrasah Tsanawiyah in determining the right product according to community demand will increase the number of student enthusiasts, the costs set must pay attention to purchasing power, affordability of costs, suitability of costs with product quality. In terms of the location of education, the availability of facilities and infrastructure that supports educational products offered with a sense of security and comfort. Promotions are carried out, more effectively by involving the user community as Customer Co-Creation by maximizing alumni and parents who have experienced educational products directly, on the other hand, the power of social media information flow is a separate choice in conducting promotions.
References
Abdul Majid and Chaerul Rochman. (2014). The scientific approach in implementing the 2013 curriculum. PT Teen Rosdakarya.
Alipour, M. (2011). The Impact of Marketing Mix ( 4Ps ) on Marketing Audit and Performance in Iranian SMEs. International Journal of Humanities and Social Science, Vol 1(No 1).
Alma, B. (2009). Marketing Management And Marketing Services. CV. Alphabet.
Cannon, Joseph P., WDPJ and JM (2008). Marketing Fundamentals: A Global Managerial Approach. Salemba Four.
Cherrington, PT (nd). Trends in Marketing Research. Sage Journal Journal of Marketing. https://doi.org/https://doi.org/10.1177%2F002224294200600410.1
Directorate General of Islamic Education. (2019). Vision, Mission, and Goals of Islamic Education. http://pendis.kemenag.go.id/index.php?a=article&id2=visimisipendis
L. Lazar Kanuk Schiffman, L. (2008). Consumer Behavior (Z. Kasip (Ed.)). PT Index Gramedia Group.
Lovelock, LKWCH (2005). Service Marketing Management (A. Widyantoro (Ed.)). PT Index Gramedia Group.
Lupiyoadi, AHR (2008). Service Marketing Strategy, (Jakarta: Salemba Empat, 2008) No Title. Salemba Four.
Munawaroh, M. (2013). Operations Strategy. LP3M UMY.
Sagala, S. (2017). Strategic Management in Improving the Quality of Education. CV. Alphabet.
School, A. (nd). Documentation of MTs N Bandar Lampung, MTs Masyariqul Anwar Bandar Lampung, MTs Al Hikmah.
Sukmadinata, NS (2011). Educational Research Methods. PT Pemuda Rosda Karya.
Tjiptono, F. (2015). Marketing strategy. ANDI Publisher.
Interview, A. Syihabuddin Hs, Elder Masyariqul Anwar,. (nd).
Interview, Principal of Mts Al Hikmah. (nd).
Interview, Suyanto Principal of Madrasah Tsanawiyah Masyariqul Anwar. (nd).
Interview, Tarmudi, Head of Madrasah Tsanawiyah Negeri 2 Bandar Lampung. (nd).
Downloads
Published
Issue
Section
Citation Check
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
