STRATEGI PENGEMBANGAN USAHA MIKRO MELALUI METODE BISNIS MODEL CANVAS PADA PENGRAJIN BAN BEKAS DI TULUNGAGUNG
DOI:
https://doi.org/10.30868/ad.v6i02.2356Keywords:
Keywords, Business Model Canvas, SWOT Analysis, MSMEAbstract
Penelitian ini dilakukan untuk mengetahui perancangan model bisnis pelaku usaha mikro yang bergerak pada pemanfaatan limbah berupa ban bekas di Tulungagung dengan menggunakan Business Model Canvas (BMC) melalui analisis SWOT dan untuk mendapatkan strategi yang sesuai dalam pengembangan usahanya. Penelitian ini bersifat kualitatif dengan jenis field research. Hasil penelitian menunjukkan bahwa melalui analisis SWOT pengembangan usaha dilakukan dengan strategi diversifikasi yang berupa; menjaga mutu dan variasi produk serta pengopatimalisasian karyawan. Sedangkan melalui BMC terdapat enam balok yang perlu dievaluasi, meliputi; customer segments, value propositions, channels, key resources, key activities, dan cost srtucture.
Â
References
Alamsyach, N. (2015). STRATEGI PENGEMBANGAN USAHA MELALUI BUSINESS MODEL CANVAS (Studi Kasus: Industri Kecil Gethuk Lawu). In Universitas Muhammadiyah Surakarta (Vol. 53, Issue 9).
Baldeon Egas, P. F., Gaibor Saltos, M. A., & Toasa, R. (2019). Integrated Strategic Management System. https://doi.org/10.23919/cisti.2019.8760801
Edeskar, T. (2006). Use of tyre shreds in civil engineering applications: technical and environmental properties. In Theses.
Ermaya, S. K., & Darna, N. (2019). Strategi Pengembangan Bisnis Dengan Pendekatan Business Model Canvas (Studi Kasus: Industri Kecil Kerupuk). Business Management and Entrepreneurship Journal, 1(3).
Hallett, D. J., Wheelen, T. L., & Hunger, J. D. (1990). Strategic Management and Business Policy (3rd Edition). The Journal of the Operational Research Society, 41(1). https://doi.org/10.2307/2582945
Hariyanti, D. (2019). Proyeksi Ekonomi Kreatif 2019: Makin Membesar dan Kebal Krisis. Katadata.Co.Id.
Jessica, N., & Indriyani, R. (2017). ANALISIS BUSINESS MODEL CANVAS PADA TIROTTI BAKERY. AGORA, 5(3).
Karim, A. A. (2017). Pengembangan Ekonomi Islam Dan Perannya Dalam Peningkatan Kesejahteraan Umat. Tarjih, Edisike-9,(23).
Maduro, S., Fernandes, P. O., & Alves, A. (2018). Management design as a strategic lever to add value to corporate reputation competitiveness in higher education institutions. Competitiveness Review, 28(1). https://doi.org/10.1108/CR-04-2017-0029
Miles, M., & Huberman, A. (1994). Miles and Huberman. In Qualitative Data Analysis: An expanded sourcebook.
Nisak, Z. (2013). Analisis Swot Untuk Menentukan Strategi Kompetitif. Academia.
Osterwalder, A., Pigneur, Y., Smith, A., & Movement, T. (2010). Osterwalder Pigneur 2009 business model generation. In Booksgooglecom (Vol. 30, Issue 5377).
Proceedings of the 2021 International e-Engineering Education Services Conference, e-Engineering 2021. (2021). In Proceedings of the 2021 International e-Engineering Education Services Conference, e-Engineering 2021.
Rangkuti, F. (1997). Analisis SWOT Teknik Membedah Kasus Bisnis - Reorientasi Konsep Perencanaan Strategis untuk Menghadapi Abad 21. PT Gramedia Pustaka Utama.
Rukka, R. M., Busthanul, N., & Fatonny, N. (2018). Strategi Pengembangan Bisnis Keripik Bayam (Amaranthus Hybridus) Dengan Pendekatan Business Model Kanvas: Studi Kasus pada CV. OAG di Kota Makassar, Sulawesi Selatan. Jurnal Sosial Ekonomi Pertanian, 14(1).
Sugiyono. (2008). Memahami Penelitian Kualitataif (4th.ed). In Bandung: Alfabeta (Vol. 10, Issue 1).
Sulfah, A., & Fernanda, W. H. (2018). Pengaruh Penambahan Karet Ban Bekas Terhadap Karakteristik Aspal Penetrasi 80/100. Prosiding Sntt-Vi (Seminar ….
Vuspitasari, B. K., Deffrinica, D., & Siahaan, S. V. B. (2021). MENGGALI PELUANG EKONOMI KREATIF MELALUI POTENSI DESA SUKA MAJU KABUPATEN BENGKAYANG. Sebatik, 25(1). https://doi.org/10.46984/sebatik.v25i1.1132
Wandrial, S. (2004). Perkembangan Manajemen Strategi. The Winners, 5(1). https://doi.org/10.21512/tw.v5i1.3833
Warnaningtyas, H. (2020). Desain Bisnis Model Canvas (BMC) Pada Usaha Batik Kota Madiun. EKOMAKS: Jurnal Manajemen, Ilmu Ekonomi Kreatif Dan Bisnis, 9(2).
Wheelen, T. L., & Hunger, J. D. (2016). Strategic Management and Business Policy: Toward Global Sustainability. In Journal of Mathematical Sciences (United States) (Vol. 216, Issue 4).
Zulkarnain, Z., Saputra, M. G., & Silvia, D. (2020). STRATEGI PENGEMBANGAN BISNIS MELALUI PENDEKATAN BUSINESS MODEL CANVAS PADA PT PITU KREATIF BERKAH. Journal Industrial Servicess, 6(1). https://doi.org/10.36055/jiss.v6i1.9476
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
