THE EFFECT OF SHARIA MARKETING THROUGH SOCIAL MEDIA ON PURCHASING DECISIONS GARDENIA BOGOR HOUSING

Authors

  • Fika Ghilda Ariani STEBIS Bina Mandiri Cileungsi Bogor, Indonesia
  • Ermi Herawati STEBIS Bina Mandiri Cileungsi Bogor, Indonesia
  • Muhammad Salman Al Farisi STEBIS Bina Mandiri Cileungsi Bogor, Indonesia

DOI:

https://doi.org/10.30868/ad.v9i02.9165

Abstract

This study aims to measure and analyze the effect of sharia marketing and social media promotion on the purchasing decisions of consumers of Gardenia Bogor Housing. This study uses a quantitative descriptive approach. The population in this study is the Muslim community selected based on the radius of the target location of advertisements on social media used by Gardenia Bogor Housing, with a total of 100 respondents. The sampling technique used is purposive sampling. The data was analyzed using the Statistical Package for the Social Sciences (SPSS) Statistics Data Version 22. The results of this study indicate that the variables of sharia marketing and social media promotion have a significant positive effect on purchasing decisions.

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Published

2025-09-27

How to Cite

Ariani, F. G., Herawati, E., & Al Farisi, M. S. (2025). THE EFFECT OF SHARIA MARKETING THROUGH SOCIAL MEDIA ON PURCHASING DECISIONS GARDENIA BOGOR HOUSING. Ad-Deenar: Jurnal Ekonomi Dan Bisnis Islam, 9(02), 209–224. https://doi.org/10.30868/ad.v9i02.9165

Issue

Vol. 9 No. 02 (2025): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam

Section

Articles

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Copyright (c) 2025 Fika Ghilda Ariani, Ermi Herawati, Muhammad Salman Al Farisi

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