STRATEGY FOR DEVELOPING HALAL TOURISM ON PAHAWANG ISLAND, BANDAR LAMPUNG

Abstract

Halal tourism is a rapidly growing sector with significant potential to support regional economic development. Pahawang Island, located in Bandar Lampung, offers stunning natural beauty that attracts tourists; however, the concept of halal tourism has not been optimally developed. This study aims to explore strategies for developing halal tourism in Pahawang Island using a qualitative exploratory approach. Data were collected through in-depth interviews, observations, and document studies involving various stakeholders, including tourism business actors, local government, and Muslim tourists. The findings indicate that the development of halal tourism in Pahawang Island requires improvements in sharia-compliant facilities, halal certification for culinary and accommodation services, and education for the local community and tourism stakeholders regarding the halal tourism concept. Additionally, collaboration between the government, business sector, and local communities is a key factor in successfully implementing halal tourism. With the right strategies, Pahawang Island has the potential to become a leading and competitive halal tourism destination.