THE INFLUENCE OF SERVICE QUALITY AND PRICE ON REPURCHASE INTENTION FOR MURABAHAH PRODUCTS AT BANK SULSELBAR SYARIAH

Authors

  • Nurwahyuni Cole UIN Alauddin Makassar, Indonesia
  • Irwan Misbach UIN Alauddin Makassar, Indonesia
  • Saiful Muchlis UIN Alauddin Makassar, Indonesia

DOI:

https://doi.org/10.30868/ad.v9i01.8156

Abstract

This study aims to analyze the influence of service quality and price on the repurchase intention of murabaha products at PT Bank Sulselbar Syariah Makassar, with customer satisfaction as an intervening variable. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 130 respondents who are bank customers. The analysis results indicate that service quality and price have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction positively influences repurchase intention and mediates the relationship between service quality and price on repurchase intention. This study highlights the importance of improving service quality and setting competitive prices to enhance customer satisfaction and loyalty. It also provides recommendations to bank management to focus on service aspects and pricing strategies that align with customer expectations.

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Published

2025-03-31

How to Cite

Cole, N., Misbach, I., & Muchlis, S. (2025). THE INFLUENCE OF SERVICE QUALITY AND PRICE ON REPURCHASE INTENTION FOR MURABAHAH PRODUCTS AT BANK SULSELBAR SYARIAH. Ad-Deenar: Jurnal Ekonomi Dan Bisnis Islam, 9(01), 159–174. https://doi.org/10.30868/ad.v9i01.8156

Issue

Vol. 9 No. 01 (2025): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam

Section

Articles

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Copyright (c) 2025 Nurwahyuni Cole, Irwan Misbach, Saiful Muchlis

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