THE INFLUENCE OF RELIGIOSITY, TRANSPARENCY, AND EASE OF USE ON THE INTEREST IN PAYING ZAKAT ONLINE AMONG MUSLIM COMMUNITIES IN EAST JAVA

Abstract

This study aims to analyze the influence of religiosity, transparency, and ease of use on the interest in paying zakat online among Muslims in East Java. This study uses a quantitative approach with an associative method. The study population is the Muslim community in East Java, with a sample of 180 respondents selected using a purposive sampling technique. Data collection was carried out through the distribution of online questionnaires using a Likert scale. The data analysis technique used is Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the help of the SmartPLS 4 application . The results show that religiosity has a positive and significant effect on the interest in paying zakat online. Transparency also has a positive and significant effect on the interest in paying zakat online. In addition, ease of use has a positive and significant effect on the interest in paying zakat online. These findings indicate that the higher the level of religiosity of the community, the better the transparency of zakat institutions, and the easier the use of digital zakat platforms, the higher the interest of Muslims in East Java to pay zakat online. This research is expected to contribute to the development of Islamic economic studies, particularly regarding community behavior in using digital zakat services. Furthermore, the results can be used as a reference by zakat management institutions to improve the quality of digital services, transparency in zakat fund management, and educational strategies to increase public interest in online zakat payments.