MEMBANGUN PELAYANAN PUBLIK YANG PRIMA : STRATEGI MANAJEMEN HUMAS DALAM PENYAMPAIAN PROGRAM UNGGULAN DI LEMBAGA PENDIDIKAN
DOI:
https://doi.org/10.30868/im.v1i2.269Abstract
The presence of educational institutions as an alternative choice for students.their scientific repertoire is felt quite useful. To further enhance the role and participation. non-formal education institutions in the community then the existence of a public relations figure required. Roles and duties of public relations here to represent the existence and image of educational institutions in addition to addressing all forms of problems related to public relations. The problem that arises is the role and function of a public relations practitioner is perceived not enough role and important then not many educational institutions that set up a separate department for the public relations department. The existence of this public relations should be at the top level of management so that it can provide input at the institutional management level. The concepts used in relation to this writing are related to the functions and roles of Public Relations, Public Relations management strategies and communication strategies of educational institutions. To get a good image is required a good management strategy, one of which is to improve the relationship with the parties that establish cooperation with educational institutions in this case represented by a public relations. Given the importance of role and function public relations then it is appropriate that its presence is also considered in educational institutions.
References
Aliyannata, Susana. “Manajemen Strategi Humas Dalam Promosi Penerimaan Siswa Baru Di Madrasah Tsanawiyah Negeri 2 Simo,†2016.
Baharun, Hasan. Management Of Quality Education In Pesantren: The Study of the Education Quality Improvement Pesantren by Strategy Management Approach. Malang: 2nd INTERNATIONAL CONFERENCES ON EDUCATION AND TRAINING (ICET), UM Malang, 2016. http://icet.fip.um.ac.id/wp-content/uploads/2017/06/PROCEEDINGS-2ND-ICET-BOOK-2-.pdf.
Baharun, Hasan. “Manajemen Kinerja Dalam Meningkatkan Competitive Advantage Pada Lembaga Pendidikan Islam.†At-Tajdid: Jurnal Ilmu Tarbiyah 5, no. 2 (2016): 243–262.
Baharun, Hasan. “Manajemen Strategi Peningkatan Mutu Pendidikan Pondok Pesantren (Studi Di Pondok Pesantren Nurul Jadid Paiton Probolinggo).†Tesis, konsentrasi Manajemen Pendidikan Islam, Program Pascasarjana, Universitas Islam Negeri, 2006.
Fauzi, Ahmad. “Pengembangan Human Relation Perspektif Nilai-Nilai Al-Qur’an.†Mutawatir UIN Sunan Ampel Surabaya 1, no. 2 (2015): 168–179.
Haryanto, Rudy, and Sylvia Rozza. “Pengembangan Strategi Pemasaran Dan Manajemen Hubungan Masyarakat Dalam Meningkatkan Peminat Layanan Pendidikan.†Juni 11, no. 2012 (2012): 27–34.
Hasan, Mohammad. “MANAJEMEN PUBLIC RELATIONS DALAM MEMBANGUN CITRA DAN KONTESTASI PERGURUAN TINGGI KEAGAMAAN ISLAM SWASTA (Studi Pada Sekolah Tinggi Agama Islam Syaikhona Moh. Kholil Bangkalan).†Nuansa 14 (2017): 35.
Hasan Baharun, Zamroni. Manajemen Mutu Pendidikan : Ikhtiar Dalam Meningkatkan Mutu Pendidikan Madrasah Melalui Pendekatan Balanced Scorecard. Tulungagung: Akademia Pustaka, 2017.
Indhira Hari Kurnia, Djoko Santoso dan Andre Rahmanto. “REPUTASI SEKOLAH ( Studi Kasus Di SMA Negeri 1 Surakarta ).†Jupe UNS I, no. 2 (2013).
Mashur, M. Ahsin. “M. Ahsin Mashur, Manajemen Hubungan Masyarakat Dalam Meningkatkan Partisipasi Sekitar Sekolah Di Madrasah Mu’allimin Mu’allimat Rembang 2011. 10†(2011): 10–47.
Nudin, Burhan, and Prodi Pendidikan Islam. “Manajemen Humas Dalam Peningkatan Pengelolaan Pendidikan Di Sd Muhammadiyah Kadisoka Kalasan Sleman†(2015).
NURHASANAH. “Manajemen Hubungan Masyarakat Dalam Meningkatkan Partisipasi Masyarakat Di Sekolah Menengah Kejuruan (Smk)†(2014).
Tukijan. “Dalam Program Peningkatan Mutu Pendidikan Program Pasca Sarjana†(2006).
Winarto, Hery. “Hery Winarto, ‘ Manajemen Humas Dalam Meningkatkan Pencitraan Publik Di TK An Nur Tugurejo Semarang ’, Skripsi, (Semarang: IAIN Walisongo Semarang, 2010) 1 1†(2010): 1–21
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
